Shockingly (Not), Consumers Of All Ages Aren't Buying Into In-Car Subscriptions | Carscoops carscoops
. Just four percent said they would be interested in paying for the ability to play video games on their infotainment screens, for instance.
Somewhat surprisingly, the youngest buyers weren’t the most likely to want to pay for connected features. For that age cohort, just 19 percent of were interested in paying for the ability game. Instead, 30-39-year-olds were the most likely to be willing to pay for features like gaming.Across all potential technologies that vehicles owners might have to pay for, an internet connection and Wi-Fi hotspot were the features that most appealed to buyers.
Meanwhile, features like remotely controlling a vehicle from a smartphone appealed to just 23 percent of buyers, while something like the ability to shop directly from the infotainment system failed to appeal to 90 percent of buyers.
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