Shein is trying to broaden its appeal by luring luxury brands like Stuart Weitzman and Paul Smith to sell products on its marketplace
Chinese-owned fast-fashion giant Shein is stepping out into the wider world of e-commerce with a new third-party marketplace feature, and it's offering booming businesses big incentives to sell their items on its site.
The company began as a place to buy cheap trendy apparel but is now offering everything from home appliances, pet supplies, and high-end shoes as part of itsIf a third-party brand wants to sell items on Shein, the company requires it to have annual sales of $2 million on Amazon,. For those that qualify, the company is offering big incentives to sell on Shein too. Those incentives include free advertising and no commission for the first three months, according to the Journal.
In an interview with the Journal, Shein's head of strategy, Peter Pernot-Day, said the company seeks to find"third-party sellers who will complement our product offering, whose offerings will resonate with our customer base."are now available on Shein's marketplace for a higher price point than the average Shein fast-fashion product.
The launch has always gone smoothly. In the months following the marketplace launch, Shein has dealt with sellers
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