Now that Roku has released a reference design for an OLED RokuTV, Sharp has indicated its intention to sell one in the U.S.
Check out our complete coverage of CES 2023 live from Las Vegas Sharp has been on the fringes of the U.S. TV market for several years, but that might be about to change. The company, which is still headquartered in Japan ,but has been majority-owned by Chinese manufacturing giant Foxconn since 2016, has announced that it plans to sell a Roku-powered 4K OLED TV in the U.S. in spring 2023. It could be the first opportunity for people to buy a Roku TV with an OLED panel.
The news of Sharp’s Roku OLED TV comes just days after Roku announced that it has created a reference design for Roku-powered OLED TVs, and that it intended to start making its own TVs. This isn’t Sharp’s first OLED TV — the company has been selling OLED-based models under the Aquos OLED name for several years in Japan and other markets. We don’t yet know if Sharp will call its U.S. version Aquos OLED, too.
Sharp’s 4K Aquos XLED will be available at the same time in the U.S. and shortly thereafter in additional countries like Canada and Mexico. It will ship in 65-, 70-, and 75-inch sizes, and its mini-LED backlighting will be subdivided into as many as 2,000 zones, which should give it very good control over black levels and blooming — where light from a bright area can spill over into a darker area of the screen.
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