As 32 teams compete for the World Cup in Qatar, Adidas and Nike also hope their shares can score.
at least 5 billion TV viewers, the world's highest profile soccer event is a major opportunity for sports apparel makers marketing their jerseys, boots and other products with teams and individual players.
In its quarterly conference call on Nov. 9, Adidas said it expects sales of about 400 euros related to the World Cup, which would amount to around 2% of additional annual revenue.Nike did not immediately respond to a request for comment about the importance of the World Cup on its sales. "If somebody in Germany buys a World Cup jersey, do they also buy a new pair shoes? Or if an Adidas sponsored team wins the whole thing, in the euphoria of winning the World Cup, do people buy more jerseys than they otherwise would have? That's where you can see some variability," Nikic said.
Six countries are playing in Puma jerseys, with New Balance and other companies making up the remainder.
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
World Cup 2022: SEE IT — Cristiano Ronaldo first player to score in five World Cup gamesPortugal forward Cristiano Ronaldo made history Thursday by becoming the first male player to score during five World Cup games.
Weiterlesen »
Scenes, Soul From Saudi Arabia After a World-Famous World Cup UpsetSaudi Arabia's legendary FifaWorldCup upset over Argentina sparked an impromptu national holiday. GregBishopSI went to the hometown of its hero goalkeeper to see what that looked like and found a city with a strong soccer soul
Weiterlesen »
USMNT players with ties to England in spotlight ahead of World Cup match between teamsHad things gone a little differently, four Americans could be playing for England on Friday night rather than trying to beat them, nrarmour writes.
Weiterlesen »
2 brothers, 2 teams, 2 contrasting experiences at World CupThe Williams brothers have managed to mark both sides of their heritage in the most incredible way at this World Cup in Qatar by playing for two different countries.
Weiterlesen »
2 brothers, 2 teams, 2 contrasting experiences at World CupThe Williams brothers have managed to mark both sides of their heritage in the most incredible way at this World Cup in Qatar by playing for two different countries.
Weiterlesen »