A home design media veteran, Leon Sun will lead the Exor-owned brand's home collection and brand development strategy.
“It is a challenge but also an exhilarating new start of my career to shed my media identity and be closer to design itself,” he added.
Wu said as a leader in the media industry, Sun has demonstrated “outstanding personal traits such as professionalism, creativity and foresight. “Over the years he propelled the development of China’s home design and committed to raising the awareness and recognition of oriental aesthetics and cultural confidence among the younger generation, which is consistent with the core DNA of Shang Xia,” she added.
Suzanne Heywood, chair of Shang Xia and managing director of Exor, asserted that Sun’s insight into global trends and audience interest is beyond doubt.best practices have also honed Sun’s unique industry sense and excellent discernment,” Heywood said. It was sold to Exor by Hermès International in 2020. Hermès remains a shareholder alongside Exor and Jiang Qiong Er, founder, artistic director and former CEO of the Chinese luxury brand.
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