“There is no single right way to get married. You do you, and it will be great because that’s who you are.”
While her younger brother, Jung, planned his wedding, which took place in August, Shan-Lyn Ma did her best to sit on the sidelines. As the 42-year-old cofounder and CEO of Zola, the now-ubiquitous wedding-service platform, Ma’s something of a matrimony guru—but she didn’t want to overstep. She casually asked about his registry and what he was doing for flowers .
Zola started in 2013 as a registry website. Ma, like the bulk of her customers, had been a wedding guest many times over. She observed the entire process, particularly getting a gift for the couple-to-be, who often registered at multiple places, and found it clunky and time-consuming. Her first four years at Zola were spent perfecting the registry experience. But Ma’s ambitions for Zola have never been small.
After graduation, Ma set her sights on Silicon Valley. She got her MBA at Stanford and worked at Yahoo for two years—even spotting her idol, Jerry Yang, when she was an intern at the company —then moved to New York in 2008 to build the product team for a fledging e-commerce startup called Gilt Groupe. There she met her future Zola cofounder and chief design officer, Nobu Nakaguchi, who worked with Ma on building Gilt’s mobile platforms.
While Zola doesn’t disclose its current valuation, its massive pool of venture-capital cash, which includes an investment from Ma’s idol Yang, has put it on unicorn watch lists. More than a million couples have used Zola, and the company now has more than 200 employees. Ma’s approach to it all is simple yet modern: “There is no single right way to get married,” she says. “You do you, and it will be great because that’s who you are.
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