Jay Livingston, Shake Shack's first CMO, has a background in angel investing, film production, and political activism.
Shake Shack's first CMO Jay Livingston's career has spanned not just marketing but angel-investing, film production, and politics.
But while many CMOs figure this out in their day-to-day jobs, Jay Livingston took an uncoventional route, turning to angel investing after more than 20 years in marketing at Bank of America.That, and his stint as the marketing chief of pet subscription brand Bark has better prepared him for his current role as Shake Shack's first CMO than anything else, Livingston said in a recent interview with Business Insider at Social Media Week.
"At Barkbox, we were spending 50,60, 70 million a year on paid social; I didn't even know what paid social was at Bank of America," he said."Similarly, my DTC experience taught me a lot about having a personal, one-on-one relationship with customers."
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