Giants CEO Larry Baer wants to help change the narrative about San Francisco — and the ballclub.
On Thursday, a business-focused nonprofit funded by local billionaires launched an ad campaign hoping to flip the narrative about San Francisco. It seemed fitting that the kickoff event was held at the San Francisco Giants’ Oracle Park. Like the city they reside in, the Giants need a bit of a boost, too.
’” It’s no secret that the ballclub is suffering through some similar woes as its city, especially after the Giants weren’t able to sign any marquee free agents last offseason and then collapsed in the second half of this season, leading to a rather stunning dismissal of manager Gabe Kapler. The 79-83 Giants also finished in the bottom half of MLB in attendance, ranking 17th. It took a big final weekend to crack the 2.5 million mark — far below the yearly 3.
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