Serena Williams is breaking into the world of beauty with a new business venture inspired by athletes
Serena Williams may have retired from the game of tennis, but she’s still taking on competitive challenges. The sports star is breaking into the world of cosmetics with Wyn Beauty — a makeup brand that promises to offer products that will allow athletes to serve face amid the most taxing conditions.
The line boasts the manta, “Your strength. Your beauty,” and will be available via Ulta Beauty on Sunday, April 7. Wyn Beauty also includes lipsticks, glosses, mascara, eyeliners and brow pencils — all encased in lime green packaging, an apparent nod to Williams’ love of tennis.
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