Sega is reportedly set to acquire Angry Birds studio Rovio for $1 billion.
could be poised to acquire Rovio Entertainment, the Finnish developer behind the Angry Birds series of games., which cites people familiar with the situation, Sega Sammy Holdings is in talks to buy Rovio in a deal worth around $1 billion.
The report suggests that as long as the talks don’t break down and aren’t drawn out for any reason, the deal could be done in a matter of days. Rovio had previously been the target of Playtika, an Israel-based mobile developer best known for its casual slot machine, poker and hidden object games.Playtika announced in January that it had submitted a proposal to acquire Rovio for $810 million.
A few weeks later, Rovio announced that its Board of Directors had started a strategic review and was entering preliminary discussions with various parties, incouding Playtika.with no deal agreed, meaning it doesn’t stand in the way of Sega’s deal. In recent months, Rovio has been struggling to find a comfortable business model that accommodates both its much-loved Angry Birds game and the rest of its portfolio.
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