BMW is welcoming its new era with the 'Neue New' campaign focused on social media channels with the latest concept being the main star
Vision Neue Klasse concept that previews the electric successor of the 3-Series that will enter production in 2025, and the future of the Bavarian automaker in general. The concept is now used as the main star in BMW’s latest multi-channel campaign called “Neue New”, including videos with driving footage., the Vision Neue Klasse “marks a new beginning for the brand” and a “fresh way of thinking”.
All this newness is highlighted by the “Neue New” title of the campaign which was created by an agency called The Game. The video above includes driving footage of the, proving that this is not just a static preview of the future production model but a fully functional prototype. Still, several features will likely be toned down in the final product that will come out of the factory floor in 2025.
According to BMW, the Neue New campaign “tells the story of the transformation” with references to “the ideal of a circular economy, digitalization, and a commitment toThe campaign will be focused on social media with influencer collaborations and a new filter for Instagram and Snapchat bringing users closer to the concept by using augmented reality. Still, it will also include other kinds of promotional activities and double-page spreads in the good old print media.
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