From Ghostface live cam appearances that spooked locals into dialing 911 to a website that let fans request a call from the iconic character, promos lean into the film's localized tagline 'New York, new rules.'
His voice has become iconic and it’s never good news when he calls — but 2 million people had custom chats with Ghostface as part of the marketing campaign for“When the marketing is fun, audiences think the movie is going to be fun and they want to go on the ride with you,” says Marc Weinstock, Paramount Pictures president of worldwide marketing and distribution. “When you start with a great movie, and a great concept, you definitely have a head start.
While teaser clips of Ghostface terrorizing a bodega or lurking on a crowded NYC subway may have been enough to get some fans into theaters for, for modern audiences with limited patience for advertising relying solely on traditional marketing tactics just doesn’t cut it. Giving fans the opportunity to have Ghostface call them — or phone an unsuspecting friend — was just one of the tools
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