Scout's New Head Of Design Brings Jeep Background To Brand Reboot via insideevs.com
But, of all that experience, his recentwould seem to resonate most strongly with his new role. There was a big push to increase fit and finish without losing that classic Jeep heritage.
But, like all good art, upcoming Scouts will take advantage of their medium."We're trying to avoid innovating for novelty sake but rather innovating for real usability," Benjamin said, then referenced some classic Scout design features of old:"The thing that was a big part of the Scouts in the past was being able to experience the environment around you, the open air," he said.
Benjamin promised the"right mix" of physical controls and digital touchpoints."Not a sea of buttons, for sure. Not overdone. Just a small amount of exactly the most critical things that are desired by customers to get to quickly," he said, mentioning things like a volume knob and HVAC controls.And on the exterior? Again, the design language will represent the brand, which is more about exploration and respect than conquering and dominating.
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