Scout Motors has produced a gauzy video that details its roots and suggests its future. But can a feeling transfer into sales?
Scout — the newest brand at Volkswagen Group — hasn’t produced anything yet, but it has created some interesting graphics that offer hints about the vehicles it plans to produce. Work has begun on aThat factory is expected to employ as many as 4,000 workers.
The Scout infomercial stresses bedrock principles — a tough truck for tough people. Not built “overseas” but right here in America by American workers using American made parts. It’s a gauzy look back at America in the ’60s and a promise that things could be that way again. And yet, are customers really banging on the factory door, demanding vehicles that look like this?Somehow, we don’t think so.
In early 1958, we were directed to develop a concept proposal to enter this small market. Mr. Reese, the engineering manager, said ‘design something to replace the horse.’ There was no product definition to use as a guide. It was even proposed to use the defunct Henry J body tooling. Compound body surfaces were considered too far out for this type of vehicle.
By July 1959, Goodyear completed their costing, and because of the high costs, the plastic program was cancelled. By this time, the contoured design met with executive approval and a decision was made to convert the body design to steel. Starting in late July 1959, a full sized clay model was completed, and in November 1959, it was approved. It was a remarkable program with fast paced engineering and manufacturing developments.
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