Businesses in the South Bay are ready to get a 'Swiftie' boost as Taylor Swift's Eras Tour comes to Levi's Stadium for the first of two concerts Friday.
SANTA CLARA -- Businesses in the South Bay are ready to get a"Swiftie" boost as Taylor Swift's Eras Tour comes to Levi's Stadium for the first of two concerts Friday. lined up in the Levi's parking lot for early merch sales at the 49ers store
Birk's Restaurant General Manager Robert Thomas said they're expecting around 400 to 500 guests this weekend — a lot more than what they usually see. The restaurant is located about a five minute drive from the venue. To capitalize on the fans' enthusiasm, they have created Taylor Swift-inspired drinks.
For those who aren't old enough to imbibe or don't want an alcoholic drink, there's the Bad Blood drink. "They're either booked or at near maximum capacity," said Christine Lawson, the president & CEO of Discover Santa Clara. "It's pretty unprecedented. I truly feel like she represents really incredible qualities. This is a young woman who has grown up in a challenging industry," Lawson said. Natalie Kay waited in the merchandise line on Thursday.
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