The company has cut its Detour series of nontraditional works and the number of performances per show in a nod to its post-pandemic decline in attendance
San Diego Opera will announce its 2023-24 season today with a pared-down list of performances and productions that reflect the company’s efforts to adjust to its post-pandemic reality of declining ticket sales and rising expenses — a trend that opera and theater companies are experiencing nationwide.
San Diego Opera General Director David Bennett said the reasons for the decline in both subscriptions and ticket sales include COVID fears and an aging audience. Past subscribers have also cited their concerns about heavy traffic and the large homeless population downtown.Although subscriptions have tumbled sharply and season ticket sales are down $1.4 million compared to 2019, there are some bright spots in the company’s finances.
“Everything has gone up,” Bennett said. “There’s not a line item in our business that hasn’t increased, including transportation, artist fees, housing, visas for international singers, wood, metal and materials for costumes.”
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