An area company that lost its decades-long contract to distribute Gatorade products and equipment has been awarded more than $1.6 million by a San Antonio jury. Here's why.
The distributor of athletic training supplies sold the sports drink to high schools, colleges and pro teams for 30 years before PepsiCo yanked the contract in 2019.
Alert had been in business for 51 years when it was informed that PepsiCo was terminating the distribution contract. PepsiCo offered no explanation for ending the relationship, Alert owner Jenny Cox said in a 2019 interview after she filed suit. Jurors determined there was “clear and convincing evidence” that PepsiCo acted with “malice” — meaning it had a specific intent to cause “substantial injury or harm” to Alert.SA Inc.:PepsiCo denied Alert’s allegations. The global beverage and snacks company said it was “entirely within its rights” to terminate the relationship with Alert.
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