Saint Laurent is the latest European brand to expand into the fizzy market for fine jewelry.
Retail prices range from about $790 for an 18-karat gold Cassandre logo stud earring up to $48,000 for an oversized gold chain bracelet. A twisted cuff bracelet in recycled white gold goes for $7,990.The house bills them as functional, collectible and timeless, capturing “the forward-looking outlook and exacting Parisian excellence of the house.”
Campaign images by Juergen Teller depict models dressed in sleek jersey gowns and interacting with house plants, water spigots and a handsaw. Wrists are particularly loaded up, as they have been at several recent Saint Laurent fashion shows. A host of Europe’s top luxury brands have added fine or high jewelry collections in recent years, including the likes of Balmain, Gucci and Prada.
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