'I saw one in Sainsbury's a few days ago, it was my daughter who is nine that translated it to me'
Supermarket giant Sainsbury's has made shoppers quite literally cry with laughter after placing 'rude' signs in stores. The signs have gone viral on social media since shoppers were forced to double take them while shopping.
The Sainsbury's signs read 'Be Kind' - a slogan which has become important in battling the stigma behind mental health. However, shoppers have been reading something completely different when looking at the neon signs.Helen Blackhurst spotted the light-up sign in a store and upon her utter disbelief, shared a snap of it on Facebook. The light-up sign is supposed to read 'be kind' but everyone saw something far more crude when they first spotted it.
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