The store printed leaflets after complaints that its new eco-friendly packs turned the meat to mush.
Other shoppers did not mince their words when writing"Looks like a rectangle of mushed off cuts," they wrote.
Steve Dresser, the boss of retail consultancy Grocery Insight, said: "It's fair to say the change has not been well received, at all.""This looks like a simple move that doesn't require the customers to do anything differently, " he said.
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