SAG-AFTRA, Advertisers Reach Tentative Deal on Commercials Contracts

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SAG-AFTRA, Advertisers Reach Tentative Deal on Commercials Contracts
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The two parties have been operating on a day-by-day extension since late May, when the contracts were initially set to expire.

The tentative agreement will now go to the SAG-AFTRA National Board for approval; the Board is set to meet April 9. Both parties are not releasing details of the agreement until that meeting takes place. Reed Smith partner Stacy Marcus led negotiations on behalf of the Joint Policy Committee.

Negotiations began on Feb. 16 in New York, after SAG-AFTRA’s National Board approved its commercials negotiations proposal package in early February.

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