Saber's CEO believes AAA games have to change.
Price has been one of the greatest controversies of the current video game generation. Over the last few years, a number of games have jumped from a suggested retail price of $59.99 up to $69.99. It's been nearly four years since publishers made that jump, yet it remains a hot topic of conversation among players and publishers. In an interview with IGN, Saber Interactive CEO Matthew Karch addressed that price, and the expectations that are being put on so-called AAA games.
The Death of AAA GamesIt remains to be seen whether the industry will move away from that $70 price point any time soon, but Karch's comments echo what many others in the industry have been saying about AAA video games. The current model for the industry has become increasingly unstable, with ballooning development costs and increased risk. Games that are selling millions of copies are failing to meet sales expectations, or taking much longer to turn a profit than they have in the past.
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