Ryan Reynolds is rebooting '80s TV icon Alf with a series of sponsored content shorts on his Maximum Effort Channel, which he previewed Monday.
In the video, Alf can be seen discussing and using various products with their human friend Eric, including mobile network operator Mint Mobile, doorbell camera brand Ring and television streamer Fubo.
The Maximum Effort Channel, which launched in June as part of a deal with Fubo, acquired the rights to the"Alf" sitcom and will incorporate branded segments called"Maximum Moments" into reruns of the original series. The channel is also available to stream on platforms such as Amazon Freevee and Tubi.
"We love taking risks and blurring the lines between shows and sponsorship because we believe both can be equally entertaining," Reynolds said in a statement to
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