Less than two weeks after McDonald’s struck a deal to sell hundreds of its Russian restaurants to a local buyer, a picture is starting to emerge of how the discarded burger joints will be run without American involvement.
It remains to be seen whether the new business will bear the hallmarks of the brand known for Big Macs and Chicken McNuggets.
The trademark documents, reviewed by The Washington Post, were registered by a business entity called “McDonalds OOO,” a business classification similar to LLC. Several of them seem to reference various unique aspects of how McDonald’s has functioned in Russia, but with a very Russian take on it, D.C.-based trademark attorney Josh Gerben said.
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