Rotten Tomatoes has introduced “verified ratings.”
In their latest attempt to quash the review bombing problem, Users are now required to verify that they’ve purchased a ticket to a film before being allowed to review a film on the site and contribute to a film’s aggregate “audience score.”
In February, Rotten Tomatoes made an attempt to halt intentional negativity around films by revamping their “Want to See” feature, making it act closer to likes on social media and disabled users from commenting prior to a film’s release. Unfortunately, this only delayed the inevitable bombing. More ticketing companies are expected to be added as eligible ticket verification providers in the future. The program requires users to use the same email address to purchase their ticket as they do to review films on Rotten Tomatoes.
Users who don’t verify their tickets can still leave reviews and score the film. The non-verified reviews won’t be shown or tailed into the overall audience score under the sites default setting. Users who wish to see a composite of verified and unverified reviews can click “more info” to unlock the “all audience” option.
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