'It's really exciting to be a part of new product launches with them,' the model tells PEOPLE
“It’s always so special when you can align with a brand that speaks to you, what you’re talking about is authentic and there’s real integrity there,” she says.
Adds CEO and founder Carisa Janes, “She’s such the embodiment of Hourglass. We thought to have our first brand ambassador to be somebody like Rosie, just seemed like the perfect fit. She’s timeless, she’s accessible, she’s a modern woman.” Below, Huntington-Whiteley opens up about working with Hourglass, designing a lipstick shade with the brand and more.Huntington-Whiteley: “My makeup artist used their products on me and I fell in love with them and I started buying them. I started to talk about the products in my beauty tutorials, and Hourglass reached out and last year we did small projects together. It’s just been this really natural evolution, becoming the face of the brand.
You actually worked with Hourglass to create your own lipstick shade, named You Make Me. What was that process like? RHW: “I was actually quite surprised I ended up choosing this color, because it’s not a color I would typically lean towards immediately. I had a whole selection to choose from, and I tried them all on for a few days and I wore them throughout my day. I put this one on, and I thought, ‘Oh, hang on, this great.’ It’s a really interesting, unique terracotta nude shade. I thought it was a really great color for kind of everyday, but also to take you out into the evening.
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