Rolls-Royce CEO On How To Order The Ultra-Rare $30 Million Boat Tail

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Rolls-Royce CEO On How To Order The Ultra-Rare $30 Million Boat Tail
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This is what it's like to order a one-of-three Rolls-Royce boat tail:

How that paintwork reacts to sunlight differs depending on the country it’s in, Rolls-Royce says. And to ensure the client knew what to expect, Rolls-Royce shipped entire body panels out to them, just to see how they looked in the local sunshine. This is only a part of the Rolls-Royce coachbuilding process, something only the brand’s most loyal customers get to experience.

The dining set, which is completely unique for each Boat Tail, includes cutlery and crockery, as well as temperature-controlled storage for wine, plus a parasol and a pair of folding carbon fiber stools. Press a button on the key fob and the wood-paneled rear deck opens like a butterfly’s wings, revealing the dining set which raises upwards for easy access.

“It is something where clients come to us, or to me and say ‘Thorsten I want to do this’. Then we put you on the list and many of them already come with ideas of what they want to do and how it should look…It is a requirement [that clients visit Rolls-Royce HQ in Goodwood, England six or seven times during the project]; you can’t send your chauffeur to do this, it’s impossible. You need to be committed, to be fully involved.

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