Roku is also pushing out Roku OS 12 in the U.S. in the coming weeks.
The Plus Series of TVs includes features like QLED, 4K Dolby Vision, automatic brightness based on ambient light, and local dimming. The sets also come with the Roku Voice Remote Pro, which offers hands-free voice commands for shuffling through content, a lost remote finder, and personalized shortcut buttons. That’s right, you can program the blank buttons on the remote to the streaming apps you actually use rather than having to deal with whatever Roku prints on there for you.
Roku is holding on to its spot in the streaming box/service market for dear life. Like with Amazon’s Fire TVs, it’s likely that the idea behind selling TVs is less to make money on them and more to get Roku branded hardware in people’s homes as a way to coax them onto its platforms in the age of Google TV and Apple TV. Hence the low starting costs. At the very least, the company can boast it’s one of the few platform-agnostic smart TV operating systems available.
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