See photos from inside the launch of Rokh H&M at Dover Street Market London, which was attended by Irina Shayk, Awkwafina, Letitia Wright, and more.
Known for his avant-garde sensibility and deconstructed tailoring, designer Rok Hwang has been making waves in the fashion world with his namesake label. Now, Rokh and H&M have joined forces for a collaboration filled with off-kilter and customizable wardrobe staples.
To celebrate the launch, the retailer hosted an intimate party on April 16 at Dover Street Market London, where guests were welcomed with negronis and gin martinis while The Royal Philharmonic Orchestra performed alongside an installation by Jabez Bartlet. Crowds gathered around notable attendees, including Awkwafina, Letitia Wright, Olivia Cooke, Jonathan Bailey, and Irina Shayk, who all wore pieces from the range.
Despite the store’s party atmosphere, Hwang’s artistry served as a gentle reprieve — and even rivaled the surrounding racks of established luxury brands. One of the most exceptional pieces is a. But what makes this collection truly remarkable is that all the pieces are genderless and can be mixed, matched, and reconfigured to reflect your own personal style.
And it’s also a way of experiencing elevated design at an accessible price point, says Awkwafina, who wore a cropped plaid cardigan and black skirt. “I’ve been wearing H&M for as long as I can remember,” the actress says, adding that her favorite piece from the collection is the. “And it’s great when it’s able to highlight and illuminate brands. And the campaign for this one, this kind of ‘80s power woman. It’s totally a vibe.
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