The expansion reflects an increase in revenues at the Italian fashion brand, which is also growing its wholesale accounts and implementing an in-house digital platform.
The brand’s previous eyewear licensing deal with Marcolin expired in 2020.
Fontana also trumpeted the potential of Roberto Cavalli’s digital in-house platform. This replaces a previous deal with Farfetch Black & White, and will go live in June. Before then, Just Cavalli’s first in-house online site will be launched in February. sister line, which was managed under license until 2011 by Staff International, the OTB Group’s production arm.The executive added that a new footwear license has been signed with storied shoe specialist Zengarini.
Revenues are expected to total around 84 million euros in 2022, up from 57 million euros in 2021 and 45 million euros in 2020.American and Middle Eastern consumers are strong customer clusters for the brand, in addition to Italians, but Fontana said the brand is expanding its reach and being more visible in countries such as Germany, Austria and Spain, among others.
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