Over 43% of digital media subscribers become inactive the day after they subscribe, according to a new report, up from 39% in 2021.
from Piano, a subscription tech company, finds that a vast majority of those who disengage after they initially purchase a subscription tend to become inactive soon after they subscribe.
Subscription sleepers accounted for 30% of active churn among the more than 550 subscription websites Piano measured in the past year.Under pressure to grow and maintain big subscriber numbers, news companies are trying to make their products more engaging.
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