The CW has upped long-time marketing chief Rick Haskins to the newly created post of president, streaming and chief branding officer
. The network becomes the first broadcaster to designate a president for streaming.
In his new post, Haskins will set the strategic vision and oversee distribution of The CW's streaming platforms and lead development, production and acquisitions of original programming for the ad-supported CW Seed and other platforms. He'll also continue to oversee the network's marketing and branding efforts.
"Rick is one of the best marketers and digital strategists in the business and has helped establish The CW as one of the preeminent entertainment brands,” said CW chairman and CEO Mark Pedowitz. "For more than a decade, under Rick’s leadership, The CW has created and continues to evolve a unique, vibrant ecosystem that aligns our linear broadcast and streaming platforms and allows us to harness social media in a way that is unmatched in the industry.
Haskins' promotion comes after The CW ended a long-term output deal with Netflix. Starting with this season's first-year series, the network has full in-season streaming rights to its shows, where in the past it only had "rolling five" — the five most recent episodes to air on linear TV. (Netflix continues to have rights to veteran CW shows, including
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