The 17-year NBCUniversal veteran takes over for Pete Bevacqua.
“Rick has been at the epicenter of NBC Sports for years with a proven track record of growth and innovation across platforms, particularly our flagship NBC network as well as Peacock, where he helped architect our leadership role in sports and streaming,” Lazarus said in a statement. “Rick will oversee the evolution of our business as we continue to offer the best experiences and content to our viewers, as well as be the best partner to leagues and rights holders.
Cordella joined NBCUniversal in 2006 when the company acquired AllStar Stats, the parent company of fantasy sports site Rotoworld. He has also served as executive vp and general manager digital media for NBC Sports and was part of Peacock’s founding team, serving as chief revenue officer and chief commercial officer for the streamer.
As president of NBC Sports, Cordella will oversee all of the division’s brands: NBC Sports, NBC Olympics, Golf Channel, NBC Sports Digital and the transactional sports businesses GolfNow and SportsEngine. He’ll also continue overseeing sports on Peacock and work with NBC Local on the company’s regional sports network strategy.
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