Branson sat down with NBC News while in New York for the United Nations General Assembly. This week he revealed his new climate change coalition, Planetary Guardians.
Sept. 23, 2023, 1:00 PM UTCThe billionaire British entrepreneur announced his latest initiative, Planetary Guardians, at a news conference Monday while in New York for the United Nations General Assembly.
“If you can’t measure something properly, you can’t fix it,” Branson told NBC News in a wide-ranging interview at his new flagship Virgin Hotel on Tuesday. “The idea is that we will measure the nine principal planetary boundaries every year … how many are the rainforests? Exactly where are we with climate change? Where are we with species disappearing in the world … and we can try to make sure we can push the world into trying to address them.”“It’s a fact of life,” he said.
“We can’t allow countries at this day and age to take over the territory of other people’s countries,” he said. “I mean, they’re dying for the freedom of all of us. And the least we can do is make sure that we help them and in every way we can.”
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