People associate abstract language with power and leadership — and in general, men tend to speak more abstractly than women.
than women — meaning that in some contexts, the way women are socialized to communicate may sometimes make them less likely to be seen as leaders.To explore the relationship between gender and communication styles, we leveraged several established abstractness metrics, including athat rates the concreteness of English words and a linguistic model that defines the relative abstractness of different parts of speech .
It’s important to note that depending on the context, either of these communication styles can be effective. But when it comes to perceptions of power and leadership ability, abstract language can often be advantageous.For example, in one experiment, we showed participants two statements about a fictional juice product.
Interestingly, across these studies, participants did not generally view a more abstract speaking style as an indicator of competence. They did, however, see abstract speech as signaling two key capabilities thathas shown to be associated with perceptions of power and leadership: big-picture thinking and decisiveness.
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