A recent report claims that Amazon’s controversial badges that were intended to boost sales for small and black-owned businesses were reportedly assigned to many businesses that are neither.
. The e-commerce giant granted “Small Business” badges to multinational corporations with thousands of employees and “Black-Owned Small Business” badges to companies not owned by Black entrepreneurs.
The Information found that Amazon gave badges intended for small US businesses with fewer than 100 employees and less than $50 million in revenue to companies like Black Rifle Coffee Co., which generated over $300 million in revenue in 2022, and SwissGear, a subsidiary of knife manufacturer Victorinox that made $446 million in revenue as of December 2021.
Jason Boyce, CEO of Avenue7Media, which helps companies sell on Amazon, commented on the issue: “If they’re not managing this program, they’re being negligent and they’re disadvantaging true small businesses. And they’re giving companies that don’t need the help an unfair advantage.”
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