Discover the latest offerings from Swedish brand Main Nué
Photo: Mai Nestor/ Courtesy of Main Nué
“Authenticity is so big and brands like Acne are profiting on things looking repaired,” says Freiman. “It’s just backwards thinking; they produce something, then they make a hole in it, and it looks like they’ve been hand-stitching it as well, and people buy those things for [a lot of money].”Photo: Mai Nestor/ Courtesy of Main Nué
Johansson and Freiman are still figuring out where they want to exist in relation to the existing fashion system and/or the art world. “It’s interesting that as long as something is not on the body—if it’s in a frame—it’s more valuable,” Freiman observes. For now they post pieces when available and take custom orders. They’ve also been presented at the hipster Stockholm shop.
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