Renzo Rosso can add the title of model to his entrepreneurial and design roles. For the first time, DIESEL 's founder will appear in an advertising campaign for the brand’s sustainable Library line.
The library offers a wide range of evergreen and longer-lasting denim items, from pants and jackets to tops and skirts to name a few, with 50 percent of the overall denim collection having a permanent shelf life.
All these features will be traced and communicated through a QR code on the tag attached to each Diesel Library item, so that each garment will be equipped with a digital passport that guarantees customers access to a dedicated web page where they can learn more about the attributes of each specific item.
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