The French Cognac brand is calling attention to community and culture by way of a strategic marketing endeavor.
The new campaign's core tenant rests upon the custom of sharing a free-flowing conversation after a meal. Image courtesy of Rémy MartinFrench Cognac brand Rémy Martin is calling attention to community and culture by way of a strategic marketing endeavor.
Rémy Martin is fully embracing the term “sobremesa,” a Spanish practice that involves relaxing at the table after a meal, spotlighting the lively conversations that keep the night going past its forced conclusion. “By including connoisseurs from food and wine, Rémy Martin is further defining itself as best in category,” Mr. Ramey said.
American mixologist Josué Gonzaléz handles a cocktail for the campaign. Image courtesy of Rémy Martin In order to prop up its partner, the Cognac master will host two “Sobremesa Social Club” events, taking up residence in New York City and Miami throughout the month of September.
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Miss Manners: When is it OK to ask for a different table in a restaurant?Advice from Judith Martin, Nicholas Ivor Martin and Jacobina Martin.
Weiterlesen »
Miss Manners: I accidentially saw the price tag on a gift. Now I feel guilty.Advice from Judith Martin, Nicholas Ivor Martin and Jacobina Martin.
Weiterlesen »
LIST: Celebrate 2023 Hispanic Heritage Month in the Valley with these events, concertsThere’s several festivals, concerts and special events taking place from September 15 to October 15 in different parts of the Valley to celebrate Hispanic Heritage Month- Here’s where to go1
Weiterlesen »
Why does Hispanic Heritage Month begin on Sept. 15?Sept. 15 is the anniversary of independence for Latin American countries Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua.
Weiterlesen »
Naperville marks Hispanic Heritage Month with festThe Hispanic Heritage Festival is from 6 to 9 p.m. Sept. 16 at Central Park in downtown Naperville.
Weiterlesen »
Pa. Latino Convention in Harrisburg approaches as do other Hispanic heritage eventsThe convention, in its sixth year and first in the state Capitol, is expected to draw more than 1,000 people to downtown Harrisburg, according to organizers.
Weiterlesen »