Outdoor retailer REI announced Tuesday it is making its practice of remaining closed on Black Friday and paying its employees to go outside permanent.
and sales," REI President and CEO Eric Artz said in a statement. "Making Opt Outside an annual observance will serve as a yearly remind of this commitment to doing the right thing for the co-op community."
Bicyclists cruise along the Boardman Lake Trail in Traverse City, Michigan on The trail is among many popular outdoor recreation spots in the area. policy, customers will still be able to do online shopping with the outdoor retailer; however, order processing and fulfillment for REI.com purchases made on Black Friday will start the next day, REI said in the release.
REI has chosen each year since 2015 to close on Black Friday. REI "felt it was the right thing to do for our members and employees," Artz said in a statement.
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