John Hardy is in the midst of a brand reinvigoration, courtesy of this ex-Coach and ex-Tiffany & Co. creative powerhouse.
Photo: Courtesy of John HardyReed Krakoff masterminded brand reinvigorations at Coach and, two of the New Yorkiest companies there are. So what’s he doing at John Hardy, a jewelry marque founded half a world away in Bali?
Krakoff got started at John Hardy in September of last year, and has moved quickly, launching new collections that put his clean, modern, New York-y stamp on things, while accentuating what’s Balinese about the brand. “Bali has this surf culture, and that sensibility is a big inspiration for me. We’re kind of teasing out what is unique about the brand and what’s unique is its laid-back coolness.”A necklace in the Pebble collection.
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