The majority of the fast-food industry across the world is dominated by red, with many companies picking the colour for their logo.
A neuromarketing expert has shared the reason why the majority of the fast-food industry is dominated by the colour red in their logos.
The team also revealed the psychology behind the colour use, with red coming out on top for fast-food. The team at Solopress spoke to expert, Katie Hart, who describes how this psychology affects our decisions in purchasing things - including food. "Different wavelengths of light convey powerful messages within our brain, which we have no control over. This is where the true power of colour comes in."Hart explains: "Longer wavelength colours, like red, are known to have a stimulating effect on recipients.
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
McDonald's finally reopen today after major refurb saw it closed for a monthThe Leyland branch announced at the end of May it would be closing its doors for a whole month
Weiterlesen »
City McDonald's closes as 'big change' teasedThe venue's entrance and windows are currently covered to the public
Weiterlesen »
Real Housewives of Beverly Hills stars Kyle Richards and Mauricio Umansky deny divorce rumoursReal Housewives of Beverly Hills stars Kyle Richards and Mauricio Umansky respond to divorce rumours
Weiterlesen »
Zaporizhzhia nuclear power plant sabotage a ‘real danger’, says Ukrainian MPRussia has shown it is capable of organising “planetary-scale catastrophe”, a Ukrainian MP has said It follows claims that Moscow forces may have planted explosives at a nuclear power plant in southern Ukraine
Weiterlesen »