I’m a travel and lifestyle authority and a content strategist. In this column, 'Transformative Travel,' I look at how travel can change lives. I profile the doers and the disrupters and cover the trends and the destinations that appeal to modern travelers. I have been writing about travel since the early days of my career, when I started off as a honeymoon editor, even though—ironically—I was single at the time. Since then, I have written for a number of publications, including Food & Wine, Wall
and more—has just unveiled the 2023 North America Rental Car Satisfaction Study. This annual study ranks the best rental car companies and evaluates customer satisfaction.
The results are based on responses from 8,632 business and leisure travelers who rented a car at airport locations over the past year. So what is the best car rental company in America? Enterprise has emerged as the leader in overall customer satisfaction for the third consecutive year, securing an impressive score of 866. What sets Enterprise apart? “The Enterprise brand goes against the operating norm and has more one-on-one interaction with rental car personnel,” says Taylor.
On the other end of the spectrum, Thrifty finds itself at the bottom of the rankings once again. “Although Thrifty improved quite a bit from a year ago, it wasn’t enough to bring the brand off the bottom of the ranking. Thrifty renters expect a low price, and it’s been tough to meet that expectation coming out of Covid,” says Taylor.
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