Millions of football fans will soon find out, as the mobile streaming service kicks off its launch campaign with a Super Bowl ad that playfully defines the name — a contraction of the words quick bites — and the service.
What the heck is a “Qubi?” Millions of football fans will soon find out, as the mobile streaming service makes its commercial debut with a Super Bowl ad that playfully explains the name — short for quick bites — and the offering.
Quibi’s 30-second spot features a bank heist gone wrong, in which a trio of robbers disguised in panda masks race for the exit — only to be foiled by the driver of the get-away car, who’s killing time watching a short video on Quibi.“I’ll be there in a Quibi,” the driver explains.As the bank robbers take off on foot, the tag line delivers the message: “Episodes in 10 minutes or less. Quick bites. Big stories.
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