The Run XX Nitro is named for the double X chromosome found in women and is part of PUMA 's move to prioritize female runners’ needs in how they build and engineer products.
The Run XX features an updated fit that hugs a woman’s heel, instep and arch, and features a new, firmer Nitro Foam midsole that is intended to be lightweight and durable. In addition, the shoe’s Run Guide property is designed to help with alignment and increased stability for longer distances.
“As a runner myself, I want to know my running shoes will support by own biomechanics because women are made differently, and the Run XX does exactly that,” Longin added. Run XX Nitro will be available starting June 17 at Puma stores and online as well as select retailers. It will retail for $130. Under Armour last week unveiled the UA Flow Synchronicity, its first running shoe designed for women by women. This underscores the recent trend among the major sports brands to put more focus on females. All of the major sports brands including Nike and Adidas have been offering more women’s-specific products. Lululemon, which is especially popular among females shopping for activewear, also recently introduced a running shoe specifically geared to women with other models on tap for this year.
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