Shoppers’ loyalty to brands like Gillette and Tide is wavering, but P&G isn’t cutting prices. It’s turning to Vanilla Ice and “Stone Cold” Steve Austin to tout the value of its products.
Consumer spending has held up relatively well so far despite inflation, but experts say we’re approaching an inflection point. WSJ’s Sharon Terlep explains the role “elasticity” plays in a company’s decision on whether to raise prices.
Photo illustration: Adele MorganInflation is testing Americans’ loyalty to Procter & Gamble Co. ’s biggest brands, but the maker of Tide detergent, Pampers diapers and Gillette razors is betting itThe world’s biggest maker of consumer products is rolling out star-studded ad campaigns and new product features, from drip-proof soap bottles to extra-absorbent paper towels, hoping to keep
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