Major leagues are increasingly planning to balance direct-to-consumer fan relationships (like NFL+) with billion-dollar rights deals from Disney, Comcast or tech giants like Apple and Amazon.
For the major U.S. sports leagues, changing viewer habits and lucrative TV deals are giving way to a happy dilemma: Do they forge a direct relationship with fans? Or do they lean on their media partners to help them win the streaming wars? Increasingly, the answer seems to be both.
launching a streaming service of its own: NFL+. The live games it included weren’t new, per se , but it nonetheless marked a major bet on direct-to-consumer from the notably conservative league, one that just signed new long-term rights deals with TV partners that total more than $110 billion.
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