'Big Snow' is North America's first indoor ski facility and part of a $5 billion mega-mall in the state of New Jersey
Workers labour atop lifts on the side of a building construction of the American Dream mall in East Rutherford, seen from Carlstadt, NJ, April 25, 2019.
Big Snow is a flagship experience at the partially opened "American Dream," an ambitious, long-in-the-making project about 30 kilometres from Manhattan that aims to reboot the shopping mall concept for the Instagram era. Besides indoor skiing, visitors can try about two dozen rides at the Nickelodeon Universe theme park or skate on an NHL-size rink. A giant Dreamworks water park is behind schedule, having missed a deadline for November launch. Most shops open in the spring with hotels coming sometime later.
American Dream expects 40 to 50 million visitors annually, including a healthy number of international tourists who are being targetted by marketers. "It's sort of like the Dracula that keeps coming back and each time the mall gets bigger and there's more public money going into it," he added.
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