Overall inflation on food and drinks across eight major supermarkets - Aldi, Asda, Lidl, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose - rose to 17.2% in March. But staple foods in the British diet have seen much bigger price increases.
While supermarkets' own-label budget items are still the cheapest products, they saw the highest rate of inflation among all products - up 24.8% in March compared with the same time last year.
Which? is encouraging supermarkets to make their budget lines more widely available and pricing more transparent. "Supermarkets must also provide transparent pricing so people can easily work out which products offer the best value."
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