From meals out to shopping in the city, there's plenty of places which accept the Preston gift card - backed by BIDPreston
Research from Preston BID has found that over 53 per cent of employees would prefer to receive a gift card from their workplace for Christmas 2022, over a cash gift .was introduced by Preston BID in 2020 as a means to drive local spending and encourage shopping locally.
A spokesperson from Preston BID said: “Choosing the Preston Gift Card for rewards and incentives is a simple way in which organisations can transform the desire that employees have to support local businesses into a tangible action that benefits our local community. “Over 73 per cent of employees said they would prefer to receive a multi-store gift card from work, instead of a single retailer gift card. The main reason for this was the enhanced choice on offer with this card.
“Another finding from the research was that employees wanted to receive a gift card rather than cash as part of their salary.
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